Project Description

ACTT4Cosmetics - Improve Interconnected innovation ecosystems supporting Actions for Citizen awareness and Twin Transition in the entire cosmetic value chain, has the aim to boost collaboration between European cosmetic ecosystems and encourage the deployment of collaborative innovation to meet the major challenges of Green, Digital and Societal transitions.

During five years and with a budget of 3.6 million euros, co-financed by the European Union under the Horizon Europe programme, the ACTT4Cosmetics partners propose a programme of joint actions hinging around European working groups to develop fourteen innovative solutions responding to the main local and European challenges for the green and digital transitions and the task of raising the awareness of consumers and citizens.

ACTT4Cosmetics aims at fostering the creation of a more efficient, open, inclusive, and interconnected innovation ecosystem in the field of cosmetics across Europe by drawing on the strengths of existing local,national, EU ecosystems and by pulling in new, less well-represented stakeholders and less advanced innovation territories. By implementing joint activities (between R&I authorities, -actors, and the private sector) towards innovation deployment, ACTT4Cosmetics aims to integrate the entire value chain of the cosmetic industry to implement structural changes such as digital and ecological transitions, but also innovation as a lever for sustainable growth to respond to the main local and EU challenges in the field of cosmetics for the benefit of the society.

Innovation deployment through digital transition in the Cosmetic sector

Digital Transition represents not only a technical issue but also a cultural shift. In line with existing EU policy, the consortium aims to improve the digital maturity of cosmetic industry as a whole by informing and making the stakeholders aware of processes to adopt a Industry4.0 paradigm.

Reinforcing Green Transition in the cosmetic sector in order to fight climate change change

The Cosmetic industry is a large industry, implicating a potential high pollution impact, especially considering all the lifetimes of the products (use and end-of-life). Therefore, it must strive to meet the European Green Deal objectives by accelerating the cosmetic’s industry’s decarbonisation.

Create consumer/citizen awareness of, implication in, and sensibilization on cosmetic industry

The project want to make the consumer and citizen aware of the cosmetic industry, the diversity of the know-how, skills and jobs of the value chain, and the scientific excellence of the industry. This objective aims to make young people aware of the cosmetics industry value chain to participate in the attractiveness of the jobs of the industry.

Project Go4cosmetics

The project was born in the context of Go4Cosmetics, Thematic Smart Specialisation Partnerships.

A Thematic Smart Specialisation Partnerships is an interregional network that brings together regions interested ina same industrial sector and make this sector a priority. This initiative is supported by the European Commission to facilitate interregional cooperation across Europe.

The European cosmetic industry was represented by the European network of clusters “Global Cosmetics Cluster-Europe” with the aim to boost SME internationalisation.

As second step of the structuration of the European cosmetic industry and complementary to Global Cosmetics Cluster - Europe, the European interregional network Go4Cosmetics has been labelled “Thematic Smart Specialisation Partnership” by the European Commission in 2021.

The project was born to go further from the inter-clustering dynamics (Global Cosmetics Cluster –Europe) to the quadruple helix, involving the complete cosmetics ecosystem (local authorities, research and training organizations, development agencies, etc) of regions which have the cosmetic industry as a priority. Where Global Cosmetics Cluster-Europe focused on internationalization, Go4Cosmetics aims at dealing with larger subjects than the international focus, with the aim to boost innovation and competitiveness through the Digital Transition, the Green Transition and the consumer and citizen awareness.

GO4Cosmetics is then composed by 10 official partner Regions: Centre-Val De Loire (FR) andLombardy (IT), Catalonia (ES), Centro (PT), Olomouc (CZ), Sardinia (IT), North West (RO), Normandie (FR), Nouvelle Aquitaine (FR). Centre-Val De Loire Region and Lombardy Region are co-leader of the Go4Cosmetics partnership; Cosmetic Valley and REI – Reindustria Innovazione are managing the technical secretariat of Go4Cosmetics.

The partnership is focused on the 3 following priorities:

  • Digital Transition: make the cosmetics industry stronger and more agile, by supporting its innovation and modernisation through digital transformation processes, in the framework of the existing opportunities at the European level such as the future EDIH, the Digital Europe strategy and the strategic connections with the recovery plans.
  • Green Transition: support more circularity in processes, waste management, and adapting the ecosystem to the objectives of the European Green Deal and the recovery plan.   
  • Consumers and citizens awareness: Promote the territorial assets and the cosmetics industry attractiveness by making citizens aware of the cosmetics industry’s expertise and know-how along with the development of a true well-being tourism.

Go4Cosmetics is an essential tool to carry the voice of the cosmetics industry on a European scale and to boost collaborative innovation in a context where the cosmetic industry needs to be considered as a priority industry by the European Commission.

Advisory Board

Advisory Board (AB) is constituted with the organizations from the quadruple helix of the European cosmetic ecosystems (public authorities, development agencies, training and research organizations, clusters, Start-up, SMEs, Group …). ACTT4Cosmetics will welcome all the relevant organizations playing a key role in their regional cosmetic ecosystem. 

The role of the advisory board is to support the partnership in the project implementation by providing their expertise and skills. 

Members of the advisory board will be able to participate in project activities if relevant for them and to involve actors of their network in the project activities if it is relevant for the project.  

They will be consulted regularly (at least once per year) and when needed with precise questions about technical aspects of the actions of the project.